Vital Stats for Your Market

Like your heart rate, blood pressure, and temperature, the idea for the “farmers market vitals” is to have a set of key data points to help you track the health and growth of your market.

In 2010, a group of market managers in King County met and agreed upon a set of indicators that can tell us something important about farmers markets.

Each indicator needed to meet three criteria:

  1.  Be realistic for one manager with one market to collect;
  2.  Be meaningful; and
  3.  Be able to be aggregated with other markets’ data at a larger scale – whether a city, county or even state.

Markets Vitals Project Overview (Feb. 2016)


Updated: 10-28-2016

Timely information, tips, and templates to build your market organization