Farmers Market Integrity & Farm Verification

Regardless of the nuances of your market policies, shoppers come to farmers markets expecting to buy farm products directly from the farm that grew, raised, or processed them. Likewise, farmers expect there to be a “fair playing field” among vendors. And market managers expect vendors to clearly and completely represent their farm and products sold at market. These expectations play a major role in how much shoppers, vendors, and managers “trust” the market. The direct and authentic connection between farmers and shoppers is one of farmers markets’ core distinguishing features.

Market Integrity and Farm Verification (April 2016)


Updated: 9-24-2016

Timely information, tips, and templates to build your market organization